Yummy Lunch Restaurant needs to decide the most profitable location for their business expansion. Marketing manager plans to use a multiple regression model to achieve their target. His model...



Yummy Lunch Restaurant
needs to decide the most profitable location for their business expansion. Marketing manager plans to use a multiple regression model to achieve their target. His model considers yearly revenue as the dependent variable. He found that number of people within 2KM (People), Mean household income(income), no of competitors and price as explanatory variables of company yearly revenue.


The following is the descriptive statistics and regression output from Excel.























































































Revenue




People




Income




Competitors




Price



Mean



343965.68



5970.26



41522.96



2.8



5.68



Standard Error



5307.89863



139.0845281



582.1376385



0.142857



0.051030203



Median



345166.5



6032



41339.5



3



5.75



Mode



#N/A



5917



#N/A



3



6



Standard Deviation



37532.51115



983.47613



4116.334718



1.010153



0.360838027



Sample Variance



1408689393



967225.2984



16944211.51



1.020408



0.130204082



Sum



17198284



298513



2076148



140



284



Count



50



50



50



50



50







































SUMMARY OUTPUT




Regression Statistics



Multiple R



0.77



R Square



A



Adjusted R Square



B



Standard Error



25139.79



Observations



50.00
























































ANOVA








df




SS




MS




F




Significance F



Regression



C



40585376295



F



H



3.0831E-08



Residual



D



28440403984



G



Total



E



69025780279





























































Coefficients




Standard Error




t Stat




P-value



Intercept



-68363.1524



78524.7251



-0.8706



0.3886



People



6.4394



3.7051



I



0.0891



Income



7.2723



0.9358



J



0.0000



Competitors



-6709.4320



3818.5426



K



0.0857



Price



15968.7648



10219.0263



L



0.1251




Please find:


Complete the missing entries from
A to L
in this output


Derive the regression model


What does the standard error of estimate tell you about the model


Assess the independent variables significance at 5% level (develop hypothesis if necessary in the analysis)?

Jun 05, 2022
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