YouTube®or individual company websites to find advertisements for products, goods, or services....

Question

YouTube®or individual company websites to find advertisements for products, goods, or services. Choose one commercial that you think is effective and persuasive, and another that you think fails to make a strong argument.

In the same document, you will conduct two analyses. Part I is on the effective and persuasive commercial, and Part II will cover the less persuasive commercial. You should answer the following four sections for each. Answer all of the questions for Part I first, then answer all of the questions for Part II.

First, you will describe what happens in the commercial. Assume that the reader has not seen it. Explain the use of words, images, and sounds. What do you see?

Next, use the premises–conclusion format to offer about three to four premises that lead to what you believe is the conclusion of the commercial. Label each premise and the conclusion. Then explain why you labeled each part as such. What makes each section a reflection of a premise (evidence, reason) or the conclusion?

Identify the use of ethos, pathos, and logos in the commercial. Use and cite the definitions of each term from the reading or your research. Discuss what the commercials have done well or what is lacking.

Finally, offer two suggestions that would strengthen the commercial. What would make the effective commercial even stronger? What would cause this ineffective commercial to become persuasive? Explain why this would make a difference in the outcome for the commercial.

Arunavo · Accepted Answer

Running Head: STRATEGIC MANAGEMENT	1
STRATEGIC MANAGEMENT		5
EFFECTIVENESS OF AN ADVERTISMENT
Table of Contents
Effective Advertisement	3
Answer 1	3
Answer 2	3
Answer 3	4
Answer 4	4
Ineffective Advertisement	4
Answer 1	4
Answer 2	4
Answer 3	5
Answer 4	5
References	6
Effective Advertisement
Be you with the webcam kill switch by HP.
Answer 1
This is an advertisement in YouTube (2019) regarding a commercial of HP computers. In the advertisement, the girl was dancing and having fun, and then suddenly she sat in front of the laptop turning on the webcam. The tagline of the advertisement is “Enjoy peace of mind with the new HP Webcam Kill Switch. A physical switch cuts power to the laptop’s webcam. So, go ahead and eat cake – a whole entire cake.” The background of the advertisement was relaxing and it shows that the girl was relaxing as well working in her home. The tag line also displays that a person can do whatever he/ she likes by simply turning off the webcam of the laptop.  
Answer 2
The premise-conclusion format describes elaborately what the advertisement tried to display and what the audiences have gathered from that advertisement (Lawrence & Reed, 2017). The premise-conclusion format for this advertisement is:
· Major premise: The webcam of the laptop has physical shut-off/ on button.
· Minor premise: The laptop has webcam
· Minor premise: The webcam has shut-off/ on button
· Conclusion: Then I can use the button and turn off/ on the webcam as per my convenience.

YouTube®or individual company websites to find advertisements for products, goods, or services. Choose one commercial that you think is effective and persuasive, and another that you think fails to...

Answer To: YouTube®or individual company websites to find advertisements for products, goods, or services....

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