Your task is to write an essay on your experiences with innovation. Please read the practical information chapter on more deteailed instructions. Remember the essay shoudl be c 5 pages and it may...

Running head: BUILDING A CULTURE OF INNOVATION 1
BUILDING A CULTURE OF INNOVATION                         2
Building a Culture of Innovation
Name
Institutional Affiliation
Date
Innovation
Chapter 1 Setting the Scene
The book is interesting where different innovators take different ways of how good idea usually comes from as well as where these ideas come from. However, Johnson puts it that anything that seems bad is normally good for the person (you). Johnson is detailing an encouraging story of how these ideas are generated that then pushes career in our lives as well as culture.
In generating business ideas, one has to look at anything that is bunging him. This is the foundation of a great idea. Looking into the idea will help one to research and look for assistance from people. Furthermore, you need tap on your interest and turn it to a good hobby. When doing something you need to love it and you should never consider it as work. Finally, one has to keep his or her eyes open in case you look at something that you think the thing is special.

References
Weinstein, B. (n.d.). 10 Great Ways to Generate Business Ideas. Retrieved August 7, 2018, from https://www.entrepreneur.com/article/74184
Chapter 2 Views into Innovation, Definitions and Classifications
Definition of innovation: Innovation is a generation of new things or ideas as well as it implementation into a new product that is essential to the dynamic growth of an economy. Its effect can generate employment to people or also create profit to them due to the innovative business enterprise.
Classification and view: innovation is classified into three major part.
1. Discontinuous innovation; this are products which are much different from those products which are already in the market. For example; mobile technology as well as internet which has drastically changed the life of people.
2. Continuous innovation: this is where an existing product normally undergoes a marginal modification without altering the client habit. For example, a shampoo which exists in its brand and colors but does not hinder or change customer’s habit.
3. Dynamically Continuous: it falls between the above the...