Your population is comprised of 1,000,000 potential customers. Your marketing department has segmented/stratified this market as follows: 400,000 are college graduates. 100,000 have graduate degrees....





  1. Your population is comprised of 1,000,000 potential customers. Your marketing department has segmented/stratified this market as follows:

  2. 400,000 are college graduates.

  3. 100,000 have graduate degrees.

  4. 300,000 have some college credits.

  5. 200,000 have high school diplomas.



Your company wants to take
a proportional stratified probability sample
to assess the percentage of people who will favor a certain issue. You have no idea what this percentage might actually be. Furthermore, you want to measure this percentage with 95% confidence and a margin of error of 7%. Answer the following:



  1. How many samples should be selected from each stratum?

  2. How should these samples be selected?



Jun 10, 2022
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