Your company sells credit card services, and you are concerned with churn. (Churn occurs when your customers go to a different company.) Describe how you could use discriminant analysis to learn what...


Your company sells credit card services, and you are concerned with churn. (Churn occurs when your customers go to a different company.) Describe how you could use discriminant analysis to learn what distinguishes the customers who switch to another company from those who stay loyal to your company. How might you use such a model?



May 22, 2022
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