Your company has developed a probability of purchase model based upon the number of promotions to which a customer has been exposed. The dependent variable is the probability that a customer will make...


Your company has developed a probability of purchase model based upon


              the number of promotions to which a customer has been exposed.  The


             dependent variable is the probability that a customer will make a purchase within


             the following week (0-1). The independent variable is the number of promotions


            to which the customer has been exposed over the past month..  The model appears


            as follows:


Probability of Purchase = .2 + .075 (# of promotions exposed in past month)



  1. Interpret the associated
    95% confidence interval if it is .4 - .6.

  2. Interpret the associated
    95% prediction interval if it is: .35 - .65.



Jun 09, 2022
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