Your company has developed a probability of purchase model based upon
the number of promotions to which a customer has been exposed. The
dependent variable is the probability that a customer will make a purchase within
the following week (0-1). The independent variable is the number of promotions
to which the customer has been exposed over the past month.. The model appears
as follows:
Probability of Purchase = .2 + .075 (# of promotions exposed in past month)
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