Your client is a leading motor vehicle manufacturer. They realise that their traditional business model is under threat and have decided to revitalise their business model. They are setting up a...

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Your client is a leading motor vehicle manufacturer. They realise that their traditional business model is under threat and have decided to revitalise their business model. They are setting up a separate subsidiary company as an end-to-end separate innovation unit. This exciting new company will be known as Perun, and will focus solely on the design, manufacture, marketing, and distribution of their electric motor vehicles (EMV’s). As part of their mission, they will be looking to disrupt the traditional dealership model for sales and marketing by creating a digital dealership network.
While the company is looking to draw on their existing strengths and expertise, they are aware that their current IT department and PMO are highly skilled in the waterfall way of working using predictive planning practices. While this worked well in supporting the traditional dealer network, the new digital focus of their business is going to require a new way of working which will allow them to rapidly respond to customer needs. Long projects, months in the making before anything can be released will not suit their needs.Your report will require you to cover the following concepts:1. Lean Startup Tools2. Agile planning, velocity.
The information supplied about your client is important and needs to be interpreted and addressed in your report. Failing to do so will compromise the grade that you can achieve. This not only means making the case for Agile for the client but also explaining which elements that you have studied will need to be considered as a higher priority than others.
Answered Same DayApr 28, 2021MKT600

Answer To: Your client is a leading motor vehicle manufacturer. They realise that their traditional business...

Jose answered on Apr 29 2021
137 Votes
The University of Queensland
1
Running Head: Management
Management
Management
Individual
Lecturer:
Stu
dent Submitting:
Due Date: 28/4/2021
1.0 Introduction
While selecting a business model we have to consider different aspect. Companies are using different strategies for improving performance. Japanese multinational automotive manufacturer and seller Toyota applied different tools such as lean, agile and Just in Time for meeting the needs of the customers. The business managers have to select the best tool by comparing others and they also have to focus on the resources available for implementing the new tools. In this research paper, we are analysing the lean start-up tools, agile planning and velocity that is required for a leading motor vehicle manufacturer
2.0 Body
2.1 Lean Start-up Tools
According to the words of David (2019), lean start-up tools mainly focused on three important aspects that find, execute and validate. The managers have to identify the right tools that are suitable for the company and they have to execute at right time. Some of the lean start-up tools that will be helpful for the...
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