Your boss says, “All we have to do is sell one of these new products to each of our current customers and it will be successful!” What assumptions have to hold true for her wish to come true? Is she...



Your boss says, “All we have to do is sell one of these new products to each of our current customers and it will be successful!” What assumptions have to hold true for her wish to come true? Is she guilty of Chinese Marketing? What problems could arise if she treats that statement as a forecast?



May 04, 2022
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