Your assignment must be completed as an application letter. • The current CEO of your selected...

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Your assignment must be completed as an application letter. • The current CEO of your selected airline is not performing well in his/her position. There are several misjudgements that have been made, which causes the airline to be in a downfall position. You visualise the company’s distressing situation as an excellent opportunity to convince the airline’s chairman to replace the current CEO. Your task is 1. Write an application letter to the Chairman of the Board of real existing Aviation organisation and apply to be the next CEO of that organisation. The conditions are - The position has not been advertised, and the incumbent is expected to continue in the position for some years. - You want to replace him/her as soon as possible. - Convince the airline’s chairman why you should take over the position from the incumbent immediately.

Microsoft Word - 2019 - AVN1105 Assignment 1 Instructions_updated.docx Assessment 1 Instructions ITEM ITEM DETAIL Assignment 1 Question • Your assignment must be completed as an application letter. • The current CEO of your selected airline is not performing well in his/her position. There are several misjudgements that have been made, which causes the airline to be in a downfall position. You visualise the company’s distressing situation as an excellent opportunity to convince the airline’s chairman to replace the current CEO. Your task is 1. Write an application letter to the Chairman of the Board of real existing Aviation organisation and apply to be the next CEO of that organisation. The conditions are - The position has not been advertised, and the incumbent is expected to continue in the position for some years. - You want to replace him/her as soon as possible. - Convince the airline’s chairman why you should take over the position from the incumbent immediately. Due Date • 2200, Thursday 15 August 2019 Late Penalty • If you submit your assignment late, a late penalty will apply. For every day, (or part thereof), after the due date, 10% will be subtracted from the total available mark. Weighting • This assignment is worth 30% of your assessment for this course. Application Requirements • Your application letter must meet the following requirements: • Word limit: 1,500 words (± 100 words) • Font: 12 Points, Times New Roman or Calibri • Line Spacing: 1.5 lines • Alignment: Justified • Layout: One column • You must provide the title page for the assignment submission that includes the following: • Student Name • Student Number • Course Number Introduction to Aviation (AVN1105) Aviation & logistics • Course Title • Assignment Title - your selected airline and airline CEO name • Course examiner and Lecturer Names • Number of words Submission Requirements • This assignment will be submitted electronically using the provided link under Assignment 1 – Individual Written Assignment under the Assessment tap. • The file must be saved as; AVN1105_Assessment1_Your name_Your student number. Marking Criteria • This assignment will be marked in accordance with the Assessment 1 marking criteria. Notes • In this assignment, I am looking for your application that shows the significant mistakes that have been made by the airline CEO of your research and how his/her poor decision has impacted severely on the performance of the airline. More importantly, you have to show your established strategies that can resolve the discussed issues that lead the airline to a better position. • Furthermore, you have to show strong evidence of why you could be a more suitable person to take over the position from the current CEO, which you should include your background experiences, your major achievements (i.e. awards) that make you are more prominent than other applicants. • More importantly, be mindful with your word choice. I would like to see your positive attitude and your polite expression on why you are better suited to the position.

2019-avn1105-assignment-1-instructions-d2xb5z55.pdf

Soumi · Accepted Answer

Running Head: INTRODUCTION TO AVIATION	1
INTRODUCTION TO AVIATION 		8
INTRODUCTION TO AVIATION (AVN 1105)
ASSESSMENT 1 - WRITTEN ASSESSMENT
To,
The Chairman of the Board,
Tigerair Australia,
		Subject: Application of Replacement of Current CEO, Merren McArthur
Dear Sir,
This is an application letter for the replacement of the current CEO, Merren McArthur, of the Tigerair Australia. The letter covers a sum of all the misjudgements made by the current CEO of the airlines, which have significantly contributed to the downfall of the airline's performance. I would like to draw your attention to several things that have gone wrong under the supervision of Merren McArthur in current years. This letter also explains the organisational issues that Tigerair Australia has been facing in the past few years.
I would also like to draw your attention to where the organisation should be positioned right now, why and how. According to the annual reports published by the ACA (Airline Customer Advocate) for Australian airlines, Tigerair has been labelled as the worst performing airline in Australia for four consecutive years. The report also states that compared to any other Australian carriers, Tigerair Australia faced considerably more complaints made by customers. Furthermore, the report also shows that the sheer number of customer complaints has increased at an exponential rate compared to the previous years. 
In addition to receiving most complaints, regarding cancellations and delay of flights, customers have filed complaints about the unfair nature of the terms and conditions, ground services provided to the customers, as well as, charges that are unexpected and sudden (Arblaster, 2016). According to the report, while there were no significant occurrences, which influenced the dissatisfaction levels of customers within the aviation sector, the number of complaints made by customers increased by almost 11% compared to the previous years, which is a significant reason for concern. 
According to the Head of Communications of Tigerair, a majority of these complaints could be associated with the recent changes in the flight networks and the infrastructure of the airports. The Head of Communications of Tigerair also expressed that the airline has made considerable improvements to increase the level of satisfaction among the customers. However, throughout the previous year, no significant improvements have been noticed. The highlights made by the CEO of Virgin Australia Group show that the overall revenue of Tigerair Australia is increasing at an 8.2% year-on-year rate. 
However, the report also shows that the result was achieved with the optimisation of the flight networks and the net reduction of a total of two aircraft in the second half of 2018. In this context, the customer complaints are even more concerning as the report directly opposes the statements made by the HOC of Tigerair Australia which reflected that the changes in the flight networks were the root cause behind customer dissatisfaction within the airline sector. In addition to that,

Your assignment must be completed as an application letter. • The current CEO of your selected airline is not performing well in his/her position. There are several misjudgements that have been made,...

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