You work for a medium-sized private company in the UK fashion industry (it can be on either the production or the retailing side). As a personal assistant to the managing director, your brief is to...

You work for a medium-sized private company in the UK fashion industry (it can be on either the production or the retailing side). As a personal assistant to the managing director, your brief is to provide help and advice on various aspects of the firm’s operations. You have recently become concerned about the lack of a system for monitoring changes in the business environment and have agreed to produce a report on the issue for the board of directors. In producing this report, you are required to identify both the costs and the benefits to the business of implementing a system of environmental scanning.