You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue...

Running Head: STRATEGIC MANAGEMENT    1
STRATEGIC MANAGEMENT        4
STRATEGIC MANAGEMENT
Table of Contents
Key Argument    3
Key Solutions    3
Impact on CEO’s Decision    3
References    4
Key Argument
    Clothing industry and marketing are interlinked with each other. As suggested by Qureshi, Aziz and Mian (2017), marketing is an important aspect in shaping the quality of performance of the business. In this world of competition, retailers who use marketing as a strategy in business are successful in comparison to the retailers with poor marketing. According to Aaker and Moorman (2018), marketing helps in reaching the target group. Thus, reducing the budget of marketing will directly influence the business, leading to low sales of the product, which ultimately affect the decided target. Reducing the budget of marketing will not be helpful in achieving financial...