You will work individually to conduct a strategic analysis, and write a report on a real-life business. Please note that this report will focus on business-level strategy.
You are required to conduct strategic analyses for the Residential Aged Care division of Regis Healthcare (Corporation) which is a publicly listed company (https://www.regis.com.au/), for this assignment. The focus of this assignment will be on its residential aged care division (the organisation hereafter for short). You are advised to conduct research such as Internet searching for industry and media reports, and browsing the website and annual reports of Regis Healthcare (https://www.regis.com.au/investor-information/) and other relevant organisations.
Write a 1500 word report, excluding references and appendix. In this report, you are required to perform the following tasks:
1. Describe briefly the background information (strategic context) of the corporation and the organisation. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization selected.
2. Conduct a macro-environment analysis (focusing on the residential aged care division in this assignment) for the entire industry (The Australian aged care industry) within which the organisation operates. You should use the analytical framework provided in the textbook. Foci will be placed on the understanding of the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and the discussion of their overall impact on the industry growth in the future. Draw your conclusion based on your macro-environment analysis.
3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment, and their overall impact on the industry and the organization selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your five-force analyses.
References should be utilised within this Report to validate the information presented, and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used to identify relevant issues .
Learning outcome/s and capability development
This assessment is deliberately designed not only to test what you know, but also to build your lifelong learning skills. The skills that you will be developing include:
• cognitive conceptualisation skills
• critical thinking and analysis skills
• creative application skills.
All these are valuable skills you will need in future employment. How well you are able to demonstrate these skills and knowledges will impact not only on you and your group (in terms of a mark) but also has the potential to influence the future of the case study organisation. Your work matters.
Specifically, completing this assignment can help you develop your capabilities in the following areas:
• Understanding of the key concepts, models, theories, and analytical concepts covered from the relevant Modules (1-3) in this Course;
• Developing your ability to apply strategic management concepts and theories to the organisation selected, particularly in analysing its strategic position;
• Enhancing your capability in critical think through evaluating existing strategic concepts, analytical frameworks, and theories; and
• Developing your generic skills for pursuing your professional career in the areas of communication and report writing.
Advisory notes for this assignment
• You should conduct an extensive information search on the organisation selected.
• Company websites, annual reports, and media reports are important sources of such information, but their objectives, and thus credibility, should be carefully analysed and evaluated.
• You should use appropriate concepts and analytical tools in your report.
• The report should be written in prose; however limited use of dot points is acceptable.
• This advice should be read in conjunction with RMIT assessment policy and the course guide.
Assessment criteria:
1. The background information of the company (firm) or SBU
- Provides a good context of the business strategy analysis for the company/SBU through an in-depth synthesis of background information from relevant sources representing various points of view/approaches.
2. Macro-environment analysis
Demonstrates the ability to conduct a comprehensive and in depth analysis on macro-environment of the company/SBU with evidence of all relevant contextual factors by applying an appropriate analytical framework. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly stated and well justified.
3. Industry analysis
Demonstrates the ability to conduct a comprehensive and in-depth industry analysis with evidence of all relevant contextual factors by applying an appropriate analytical framework. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly stated and well justified.
4. The overall presentation and quality, access and use information professionally and referencing
- The report is well organised and professionally presented. It shows an exceptionally clear understanding of subject matter and appreciation of issues; well organised, formulated and sustained arguments; well thought out and structured diagrams; relevant literature referenced. Evidence of creative insight and originality in terms of comprehension, application and analysis with at least some synthesis and evaluation. Students use correctly all of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) and demonstrate a full understanding of the ethical and legal restrictions on the use of published, confidential, and/or proprietary information.
See the attach files for the structure and essay example