You will work individually to conduct a strategic analysis, and write a report on a real-life business. Please note that this report will focus on business-level strategy . You are required to conduct...

You will work individually to conduct a strategic analysis, and write a report on a real-life business. Please note that this report will focus on
business-level strategy.

You are required to conduct strategic analyses for the Woolworths Supermarkets, a division of Woolworths Group (Corporation) which is a publicly listed company (https://www.woolworthsgroup.com.au/page/about-us/our-brands/supermarkets/(Links to an external site.)), for this assignment.The focus of this assignment will be on its Australian supermarkets business (the organisation hereafter for short). You are advised to conduct research such as Internet searching for industry and media reports, and browsing the website and annual reports of Woolworths (https://www.woolworthsgroup.com.au/page/investors/(Links to an external site.)) and other relevant organisations.

Write a 1500 word report, excluding references and appendix. In this report, you are required to perform the following tasks:

1. Describe briefly the background information (strategic context) of the organization. This information should be
   brief
   and
   
   relevant to
   the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization selected.

1. Conduct a macro-environment analysis (focusing on Australia only in this assignment) for the entire industry(The Australian Supermarkets and Grocery Stores industry) within which the organization operates. You should use the analytical framework provided in the textbook. Foci will be placed on the understanding of the purpose ofthis analysis, the identification of keyfactors andtheir implications interms of key opportunities and threats,and the discussion of theiroverall impact onthe industry growth in the future. Draw your conclusion based on your macro-environment analysis.

3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay attention to the purpose ofthis analysis, the inter-connectedness ofdifferent aspects of the competitive forces, the links betweenthe competitive forces and macro-environment, and their overallimpact onthe industry and the organization selected in terms of maindriving forces inthe competitive environment. Draw your conclusions based on your five-force analyses.

References should be utilized within this Report to validate the information presented and should be drawn from academic sources and organizational information such as the website and annual reports. The business press may be used to identify relevant issues.

Please note that noexecutive summary is required in this report.

Learning outcome/s and capability development

This assessment is deliberately designed not only to test what you know but also to build your lifelong learning skills. The skills that you will be developing include:

• cognitive conceptualization skills


• critical thinking and analysis skills


• creative application skills.

All these are valuable skills you will need in future employment. How well you are able to demonstrate these skills and knowledge will impact not only on you and your group (in terms of a mark) but also has the potential to influence the future of the case study organization.Your work matters.

Specifically, completing this assignment can help you develop your capabilities in the following areas:

• Understanding of the key concepts, models, theories, and analytical concepts covered from the relevant Modules (1-3) in this Course;


• Developing your ability to apply strategic management concepts and theories to the organisation selected, particularly in analyzing its strategic position;


• Enhancing your capability in critical think through evaluating existing strategic concepts, analytical frameworks, and theories; and


• Developing your generic skills for pursuing your professional career in the areas of communication and report writing.

Advisory notes for this assignment

• You should conduct an extensive information search on the organisation selected.


• Company websites, annual reports, and media reports are important sources of such information, but their objectives, and thus credibility, should be carefully analysed and evaluated.


• You should use appropriate concepts and analytical tools in your report.


• The report should be written in prose; however limited use of dot points is acceptable.


• This advice should be read in conjunction with RMIT assessment policy and the course guide.

Guide for assignment presentation

Written assignments must be presented in a professional format. Quality of presentation, especially literacy, will be considered in the marking criteria. Written communication skills are an essential component of RMIT University’s courses. In line with RMIT policy, all sources of information must be fully referenced using standard Harvard or APA referencing systems. You are encouraged to use referencing software such as Endnote for referencing and formatting. The assignment should be in report format and use Times New Roman font size 12, 1.5 line spacing.