You will choose a cultural group (e.g. young people, GLTBIA people, women) and analyse how this group is represented using at least two media texts as examples. In your essay you will identify the key ways the text represent the group you have selected and discuss how these representations relate to broader ideological perspectives discussed in lectures and tutorials
Your essay must compare the chosen texts,examining how they are indicative (or not) of changes to how these cultural groups have been constructed in the media. The purpose of this essay is to demonstrate your understanding of the KCB101 unit content and the wider media and cultural context of your examples. As such, you should aim to draw upon the concepts introduced in the readings and lecturesthroughout the semester, as well as any additional research that supports your argument.
You can define “media text” broadly. For example, you might want to focus on two advertisements, two websites, or two TV shows. Alternatively, you could focus on two characters from TV shows, or celebrities. You can, of course, choose a combination of texts and / or genres (e.g. a website and a TV show, an Internet meme and an ad). Choose texts that interest you and make you think. You can choose texts in languages other than English, if you provide a translation.
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