You want former Harvard University Professor Michael Ignatieff to speak to your community group. You know Ignatieff has written and spoken extensively on human rights, but you also know he is a very...

You want former Harvard University Professor Michael Ignatieff to speak to your community group. You know Ignatieff has written and spoken extensively on human rights, but you also know he is a very busy man. How, using AIDA, could you persuade this in-demand speaker to come to your city?