You own a private parking lot near shard building with a capacity of 600 cars. The demand for parking at this lot is estimated to be Q=1,000 - 2P, where Q is the number of customers with monthly...

You own a private parking lot near shard building with a capacity of 600 cars. The demand for parking at this lot is estimated to be Q=1,000 - 2P, where Q is the number of customers with monthly parking passes and P is the monthly parking fee per car.

• Derive your marginal revenue schedule.


• What price generates the greatest revenues?

Your fixed costs of operating the parking lot, such as the monthly lease paid to the landlord are £25,000 per month. In addition, your insurance company charges you £20 per car per month for liability coverage and the shard building charges you £30 per car per month as part of its policy to discourage the use of private cars in the city centre.

• What is your profit maximising price?