you must read the case very carefully.
I.
C
urrent
Strategies and their Implementation(about 1 page)
In this section, analyze and evaluate the current business (chapters 5 and 6), corporate (chapters 9 and 10), global (chapter 8), and major functional strategies (chapters 4, 6 and 7), as well as important issues related to implementation: organizational structure, control systems, and culture (see chapters 12 and 13 in the textbook).3 You may have noticed, business strategy is key to competitive advantage, therefore the most focus in the course and in this paper is on business
strategy. Keep the future orientation in your mind as you analyze them so your analysis and synthesis relevant for the next sections of this paper. These strategies represent status-quo in the
2 You are welcome to consult the chapters in the textbook in advance but the instructor’s expectation will be that you will consider the chapters that have been covered up to the point of the case assignment, the midterm, or the final exam.
company. This section will clarify the current practice of strategic management in the company so it is easier for the reader to understand how strategies will be changed when you present the strategic alternatives in section VI. Be sure to complete Exhibit B
beforewriting this section and provide a succinct write up of the same in the text. Needless to say, both Exhibit B and this section should be consistent with each other.
EXHIBIT B
CURRENT STRATEGIES AND THEIR IMPLEMENTATION
(Use bullet points rather than complete sentences;
Fill in the answers using wordprocessor in the space provided)
Name(s) of the Business Strategy(ies)
Customer Needs
(If fulfilling multiple needs, be sure to specify which needs in what markets; see chapters 3, 5 & 6)
Customer Groups
(may involve geographic, demographic or other market segmentation parameters; chapters 3, 5 & 6)
Basis for Competition(Be sure to be specific in non-generic terms. For example, for Low Cost, is it superior efficiency due to low cost production or something else? For Differentiation, is it based on superior quality, innovation, and/or customer responsiveness; for Focus, what parameters, e.g., is it customer segment, product segment, market segment, etc.; chapters 3, 5 & 6)
Corporate Strategies(Single business, vertical integration, horizontal integration, related diversification, unrelated diversification, strategic alliances, outsourcing, etc. chapters 9 & 10).
P
lacement in the Value System(e.g., retailer, wholesaler/distributor, manufacturer, importer, or combination thereof; for details, you may see chapters 9 & 10)
Global Strategies
(you may see chapter 8 for details)
M
ajor Functional Strategies(chapters 4, 6 & 7)
Implementation: Structure, Control Systems,
and Culture(you may see chapters 12 & 13 for details).