You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2.
You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified.
Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal.
Information required includes:
Information on the programNeed for digital media promotionType of digital media and why it has been chosenDetails of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on)Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on.
Note: for the purpose of this part of the assessment, you may estimate costs based on your own estimates – you do not need to cost this accurately.
Request for approval to proceed to production of the strategy