You just took over as the chief sales officer of Lombardi Trophy Co., a company you’ve worked at for almost 20 years. You know the firm’s sales forecasts are inaccurate because the company has...



You just took over as the chief sales officer of Lombardi Trophy Co., a company you’ve worked at for almost 20 years. You know the firm’s sales forecasts are inaccurate because the company has annually added 20 percent to the quotas assigned to the firm’s salespeople, which collectively they have always met or exceeded. But you need an accurate forecast for various purposes, including budgeting. How would you change the situation so you get accurate forecasts?



May 04, 2022
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