You have to make a report for a client name Rocketseeder which is an accelerator. I need 2000 words to exclude the tables and diagrams.
WEB HIGHER EDUCATION COURSE GUIDES PRO FORMA SCHOOL OF ECONOMICS, FINANCE & MARKETING Strategic Marketing Assessment 3 - External Client Marketing Strategy Development – Part B This is a group assignment where we develop a strategic plan for an organization. It is designed to help develop knowledge and critical analysis skills in a live environment. It is also an opportunity to develop effective business report writing skills. Overview The focus of this subject is the integration of the theories, concepts, and frameworks from the key readings into the weekly cases and the industry partner project. This helps create a structured and evidenced based approach to problem solving and strategy development. This is a more professional and robust approach then simply offering opinions. The insights you have developed in assessment 2 are used in this assessment. The Scenario You are a marketing consulting team, and an organization has contracted you to develop the first stage of a strategic plan to help grow their business. 1 Submission · An electronic copy of the report (in Microsoft Word) is to be submitted on Canvas / Turnitin. · Please do not include a coversheet. · Late submissions may be penalized by up to 10% per day. Submissions will not be accepted after 7 days past the due date. The Turnitin Similarity Score. · Please note that Turnitin automatically scans assignments for plagiarism. · Only one submission per student is permitted. · The similarity index will be released one day after the submission date. · Any report with a Turnitin similarity index of over 15% will be reviewed by the course coordinator and appropriate action will be taken. · Please see the RMIT guidelines on plagiarism, under ‘Learning Resources’ in Canvas. Use of Images · No images of text or analysis tables are permitted. Diagrams can be inserted as an image. · Students who use images of text will be required to provide the original text and discuss this in a meeting with the course coordinator. Assignment Requirements · This is a business report, so it should be clear and precise. · The report is to be submitted in Microsoft Word. · Please use a clear sans-serif font like Arial, or Calibri, and a 10-point font (outside tables). · All pages are to be numbered. Tables and Diagrams · We recommend using tables to present the detail of your analysis and implementation plans. Tables are a professional way of presenting data. · Please introduce each table with 1-2 sentences; explain what each table is used for. · After the table, write a short paragraph explaining the key findings from the table. · Please use 8-point font in tables. · For tables that are more than a page in length, please repeat the headings of the table on each page. · Tables and diagrams must be in the body of the report. Report Length · 3000 words (+/– 10%) not including the analysis tables or appendices. · Note that reports that do not meet the word limit may be penalized by up to 10% per 500 words. References · All sources of information must be clearly cited and referenced. · Please use in-text citations. Appendices · Please do not include analysis tables in the appendices: they belong in the main body of the report. · Only include back-up information in the appendices. The Use of Assumptions When preparing a marketing report in industry we endeavor to obtain appropriate data to base our insights and decisions on. There are times when the marketers experience and industry knowledge enable them to make educated assumptions in their analysis. These assumptions are notated as such. Similarly, when doing your report, if there is no data for use in part of a model, please make an educated assumption, based on your understanding of the industry. Please notate where you have made these assumptions. Submission - Please upload your report via Canvas. Marking guide - Please see the rubrics in Canvas. Report Structure Title page. Please include your name, ID and the case name Executive Summary (5%) An executive summary is often read by management first. It should clearly and precisely tell the reader: · What the report is about – An overview why you are doing this strategic plan. · The key findings – The key Strengths, Weaknesses, Opportunities and Threats that your analysis has uncovered. · The key recommendations or solutions – A summary of the Objectives and Strategies. · Why your Strategy will achieve the Objectives. Note that an executive summary is written in past tense. Index Please make this clear and easy to read and use page numbers. It must list all sections of the report by heading, including the appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner. Introduction (Aim for 150 to 200 words maximum). (2.5%) · Introduce the report and what you intend to achieve. · Briefly describe the analysis you will carry out and how the report will be presented. Note that an introduction is written in future-tense. Completing the analysis In each section, you need to introduce your analysis and explain how the models work. You need to assume the reader does not know what the analysis models are. . Collaborators (10%) Who are your client’s important collaborators? Use the Strategic Relationships model (exhibit 7.1) and the Drivers of IORs model (exhibit 7.2) in a matrix, along with a VRIO process to determine this. How do these collaborators add to your client’s ability to compete? Are there collaborators that are missing? Does your client use co-opetition? Critical Success Factors (2.5%) From your analysis done so far, including from assessment 2, what appear to be the top 5 Critical Success Factors? Discuss why have you chosen each CSF. Where from your analysis did these insights come from? Competitors (15%) Using the models from class: what types of competitors are there? Benchmarking How does your client compare against their top 2 competitors, on the 5 key success factors? To analyze this, please build up a Competitive Benchmarking matrix of your client against 2 very different competitors. For each key success factor, please explain why you have given the ratings in the matrix for your client and the Competitors. Strategic Group Mapping Please use your competitive benchmarking matrix to build up strategic group maps. Each key success factor needs to be used in the maps. SWOT Analysis (10%) Insights from your External Analysis From your context, competitor and customer analysis: · What are the top 2 Opportunities that you have identified? Explain how these insights were identified and why they are important. · What are the top 2 Threats that you have identified? Explain how these insights were identified and why they are important. · Following your 5Cs analysis you are able to determine the appropriate stage in the Lifecycle occupied by the market and your client. Please ensure you include these as an additional opportunity or threat. Insights from your Internal Analysis From your company and collaborator analysis: · What are the top 2 Strengths that you have identified? Explain how these insights were identified and why they are important. · What are the top 2 Weaknesses that you have identified? Explain how these insights were identified and why they are important. It is important that you demonstrate clear linking of the Strengths, Weaknesses, Opportunities and Threats to your analysis. TOWS Analysis (15%) From your SWOT Summary, please conduct a TOWS analysis to aid identifying realistic strategy element options. In each of the TOWS potential strategies quadrants, please provide the one top potential strategy element. Under the table, please provide an explanation for each of the potential strategy elements: · Explain why the external and internal insights were linked to develop each potential strategy element. · Why is this a good potential strategy element? You need to introduce your analysis and explain how the models work. You need to assume the reader does not know what the analysis models are. Problem / Opportunity Statement (5%) From your TOWS Analysis, describe the main problem that you feel is impacting Swift chat. · Provide a one-sentence problem statement. · Provide a one-sentence opportunity statement. · Describe the logic behind these statements. Objectives (5%) What corporate level objectives will you set to solve the problem or take advantage of the opportunity? These must meet the SMART criteria and be supported by meaningful description and justification. Alternative Strategies (10%) Using your insights (strategy elements) from your TOWS analysis, list out 3 potential strategies. For each alternative strategy: · Describe how these strategies come from the strategy elements in the TOWS. · Briefly describe how it fits into the Strategy Frameworks that we have covered during the semester. · Discuss 2-3 strategic advantages of the alternative. · Discuss 2-3 strategic disadvantages (risks) of the alternative. Your Recommendation. (15%) Select one alternative from the list above as your recommended strategy to achieve your stated objectives. · Please provide a strategy statement. · Provide some more detail about this strategy. Implementation If your client gives you an order for the next phase of this strategic plan development, then this phase will include a detailed implementation plan. Describe how you would approach this, using a marketing mix. Your Proposed Financial Analysis. If your client gives you an order for the next phase of this strategic plan development, then this phase will include a detailed financial analysis. Describe how this financial analysis will be done. Measurement If your client gives you an order for the next phase of this strategic plan development, then this phase will include a detailed plan for evaluating success. Describe how you would approach this. Conclusion (1/4 page) (2.5%) Here you need to remind the reader of the reason for the report, what you have found in the analysis, your recommendations and why they will succeed. Report Writing and Quality (2.5%). The information needs to be presented in a professional and business-like manner, using business language, clear headings and layout, good citations and referencing and effective use of tables and diagrams. WEB HIGHER EDUCATION COURSE GUIDES PRO FORMA SCHOOL OF ECONOMICS, FINANCE & MARKETING Strategic Marketing Assessment 3 - External Client Marketing Strategy Development – Part B This is a group assignment where we develop a strategic plan for an organization. It is designed to help develop knowledge and critical analysis skills in a live environment. It is also an opportunity to develop effective business report writing skills. Overview The focus of this subject is the integration of the theories, concepts, and frameworks from the key readings into the weekly cases and the industry partner project. This helps create a structured and evidenced based approach to problem solving and strategy development. This is a more professional and robust approach then simply offering opinions. The insights you have developed in assessment 2 are used in this assessment. The Scenario You are a marketing consulting team, and an organization has contracted you to develop the