You have recently been hired as the new Director of the Tourism Bureau for Myrtle Beach, SC. As...

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You have recently been hired as the new Director of the Tourism Bureau for Myrtle Beach, SC. As part of your role, you are responsible for working with the city planning and management team to bring new tourism businesses to the community and consult on the infrastructure needed to support new tourism growth.
Write a four to five (4-5) page paper in which you:

Analyze the current state of the hospitality and tourism industry in Myrtle Beach, South Carolina. This analysis should include:
1. Total number of restaurants and a breakdown of the various types,
2. Total number of hotels including supply and annual occupancy,
3. The annual number of tourists, and
4. Airport traffic – arrivals and departures.

Provide a high-level overview of the Myrtle Beach infrastructure that supports the hospitality and tourism industry (roads, bridges, and utilities).

Recommend a plan to increase the hospitality and tourism industry over the next 10 years. Include the following elements:
1. The predicted amount of growth for the industry in 5-year and 10-year increments,
2. The strategy you would take to ensure that the appropriate number of resources will be available to accommodate the growth, and
3. Proposed workforce and workforce training/development that will be needed to meet the growth in the industry.

Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the current state of international tourism, ways tourism affects society and the environment, and key market factors that affect the tourism industry.

Summarize the evolution of human travel and tourism and explain how this impacts the current tourism industry.

Use technology and information resources to research issues in international tourism.

Write clearly and concisely about international tourism using proper writing mechanics.

David · Accepted Answer

Myrtle Beach Tourism
[TYPE THE COMPANY NAME] 
Myrtle Beach Tourism 
Growing at a brisk pace
Student Name 
1/1/2013
Hospitality and Tourism Industry in Myrtle Beach 
According to the Myrtle Beach Area Chamber of Commerce, number of visitors to the Myrtle 
Beach Area increased by c. 2.2% y-o-y to 14.0m in 2010. This includes both the overnight 
visitors and day-trippers. More than 64% of the population visiting Myrtle Beach Area were 
families (average family comprises of 3 adults and 2 children), while couples accounted for c. 
29% of the total visiting population. Given the scenic beauty and the developed 
infrastructure, majority of the people visiting Myrtle Beach tend to spend more than 4 nights 
in the region. 
Number of visitors to Myrtle Beach picks up significantly in June, and remains in the higher 
terrain till August, where after it again falls steadily. As a result majority of the hotel rooms 
remain occupied during this period. Occupancy rates in July 2010 reached all time high of 
87.1%, while the average occupancy rate for 2010 (50.1%) remained comparable to 2008 
levels (50.3%). This resulted in higher ADR or average daily room rate. Besides the rising 
demand for hotel rooms, room-supply also increased phenomenally during 2010. During this 
period the number of available rooms increased from 89,000 in 2009 to 98,573 in 2010, 
growing ~11% y-o-y. This clearly shows that though the supply increased in 2010, the 
demand also increased at a steady rate, thus signalling that the Myrtle Beach had significant 
amount of unmet demand for quality rooms. 
In addition to the scenic beauty of the Myrtle Beach, many visitors are also attracted by the 
number of restaurants in the area. According to the latest stats from funbeaches, there are 
approximately 1,650 full service restaurants in the Myrtle Beach area catering to the 14.0m 
visitors to the Myrtle Beach Area. These restaurants can be classified as: American, Bakery, 
Bar & Grill, Breakfast, Chinese, Delivery/Take Out, European, Fondue, German, Ice 
cream/Desserts, International, Irish, Italian, Japanese, Jewish, Mediterranean, Mexican, 
Other, Pizza, Seafood, Steak House, Thai, and Theme restaurants. 
Key Stats: Myrtle Beach Area Tourism 
Tourist Population (in million) Occupancy Rates (%) & ADR (US$) Accommodation Statistics
Source: Myrtle Beach, Statistical Abstract,

You have recently been hired as the new Director of the Tourism Bureau for Myrtle Beach, SC. As part of your role, you are responsible for working with the city planning and management team to bring...

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