You have been tasked to create a measurement strategy for the Make-A-Wish Foundation, which has given you certain objectives to accomplish (increase donations and awareness of its cause). List the...

You have been tasked to create a measurement strategy for the Make-A-Wish Foundation, which has given you certain objectives to accomplish (increase donations and awareness of its cause). List the types of outcomes Make-A-Wish may want to measure on social media, and propose an example of the social media content you would create to accomplish these objectives.