You have been hired as a Management trainee assisting the Head of Strategy for a multinational Company. Your immediate boss has requested you to brief him on your understanding of the Strategic...

You have been hired as a Management trainee assisting the Head of Strategy for a multinational Company. Your immediate boss has requested you to brief him on your understanding of the Strategic Management process. In his request to you, he admitted that, there are a number of
approaches but he indicated his preference for the one adopted by Pearce and Robinson. You are therefore required to answer the following questions in an attempt to explain the strategic management process;

1. In one of the definitions used by Pearce and Robinson, Strategic management was described as the “art and science of formulating, implementing and evaluating crossfunctional decisions aimed at achieving organizational goals”; Briefly discuss the context in which strategic management could be described as ‘an art’ and when it also could be described as ‘a science’.