You have been asked to perform market basket analysis on a dataset of a big box retailers transactions (100k transactions) and identify high quality rules to include in your report. How will you...

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Extracted text: You have been asked to perform market basket analysis on a dataset of a big box retailers transactions (100k transactions) and identify high quality rules to include in your report. How will you prioritize/ rank order the rules below? Justify your ordering/ranking. (What does support and confidence tell you about how frequently you expect to see this pattern?) Rule A: iPhone, Car Charger --> Smart Phone Car Mount (Support: 0.1, Confidence 0.8, Smart Phone Car Mount profit per unit $10) Rule B: Laptop dock, wireless printer --> Wireless keyboard (Support: 0.05, Confidence:0.9 Wireless keyboard profit per unit $10) Rule C: Laptop dock, wireless printer Confidence:0.8, Wireless headphone profit per unit $25) --> Wireless headphones (Support: 0.05,