You can just pick an international brand for the assignment and keep it concise please. It does not have to be as extensive as in the example. Please keep in mind that I live in the Netherlands, so my...

You can just pick an international brand for the assignment and keep it concise please. It does not have to be as extensive as in the example. Please keep in mind that I live in the Netherlands, so my first language is Dutch and not English. This means that you don’t need to use too difficult words, just simple English. It’s the only assignment that needs to be graded for me to get my bachelor diploma, so they just want me to hand it in. They won’t be too hard at grading it. The assignment form says exactly what needs to be done. In the attachment with my own notes you can find some models that need to be used.



Microsoft Word - ExportMgmt 10.11.2015 (inlc. Teil 2).docx Export management – T4 Exportplan Written by: Isabelle Blijdenstein Lecturer: Jan – Joost Wijkamp Date of delivery: 22.11.2015   2 Content The Company .............................................................................................................. 3 Motives for going international ..................................................................................... 3 SWOT of the company DriveNow ................................................................................ 3 Target Group ................................................................................................................ 4 Competitors on the domestic market ........................................................................... 4 Market expansion strategies ........................................................................................ 5 Waterfall approach ............................................................................................................... 5 Concentration vs. diversification ........................................................................................... 5 Competitive advantage (in domestic market) ....................................................................... 6 International competitiveness – Porters five forces .............................................................. 6 Country analysis .......................................................................................................... 8 Hofstede – cultural environment ........................................................................................... 8 BER ranking ....................................................................................................................... 10 GDP Netherlands and France ............................................................................................ 11 GDP per Capita .................................................................................................................. 11 Car registrations ................................................................................................................. 12 Conclusion ................................................................................................................. 12 Market entry strategy ................................................................................................. 13 Dis-/Advantages of externalisation ...................................