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Assessment cover sheet ILSC Business School BSBMKG416 Assessment V2.0518 1 BSBMKG416 – Market goods and services internationally ASSESSMENT COVER SHEET STUDENT ID STUDENT NAME First Name: Last Name: Student’s Declaration: Students please note: By submitting this assessment, you are acknowledging and agreeing to the following conditions. Please complete all assessment tasks, save, and upload in Moodle for grading. Please view the videos on submitting work through Moodle in the FAQ section of your VET Orientation course. Check Moodle grades and feedback on your submission. You will receive an email notification when your assessment has been graded. Please check the boxes below acknowledging and agreeing to the following conditions. I have read and understood the details of the assessment. I have been informed of the conditions of the assessment and the appeals process and understand I may appeal if I believe the assessment is not equitable, fair or just. I agree to participate in this assessment, and I am ready to be assessed. I certify that the attached is my own work (or in collaboration with other members of the group as required). I have acknowledged all sources where appropriate in accordance with ILSC’s Academic Integrity Policy, and I believe other group members have done the same. Assessor’s Acknowledgement: Please verify each of the following principles of assessment by placing a tick in each box. Refer to the assessor's handbook for further information if required. Authentic: The assessor is assured that the evidence presented for assessment is the learner’s own work. Valid: The assessor is assured that the learner has the skills, knowledge and attributes as described in the module or unit of competency and associated assessment requirements. Current: The assessor is assured that the assessment evidence demonstrates current competency. This requires the assessment evidence to be from the present or the very recent past. Sufficient: The assessor is assured that the quality, quantity and relevance of the assessment evidence enable a judgement to be made of a learner’s competency. ILSC Business School BSBMKG416 Assessment V2.0518 2 Reference Only - your trainer will complete this Observation checklist on Moodle Group Observation Checklist This presentation is based on Task 8, 9 & 10. Student Name Click here to enter text. Student ID# Click here to enter text. Names of Students in your group Click here to enter text. Trainer Name Click here to enter text. Date Click here to enter a date. Unit code and name BSBMKG416 – Market goods and services internationally Tasks to be observed Satisfactory Not satisfactory Group members sought advice and asked questions on details contained in the marketing plan ☐ ☐ Group members each made recommendations on specific events to be held ☐ ☐ Trainer approved the 2 specific marketing events as appropriate for the project ☐ ☐ Group members have allocated individuals specific tasks to complete in relation to the report, the evaluation and the presentation ☐ ☐ Appropriate evaluation tool has been developed ☐ ☐ Group has used trainer feedback and incorporated this into the report and presentation ☐ ☐ All group members participated in the presentation ☐ ☐ The candidate’s performance was: Not satisfactory ☐ Satisfactory ☐ Feedback to candidate: Click here to enter text. Students Signatures ☐ Assessor Signature ☐ ILSC Business School BSBMKG416 Assessment V2.0518 3 Assessment Task Instructions to Student: This assessment is based on the Strategic Marketing Plans which have been developed by the Queensland and NSW Governments in relation to improving the number of tourists spending time in their respective States. You have been provided with the appropriate Strategic Plan and your task is to: - 1. Individually develop a list of marketing or promotional activities that would be culturally appropriate for your selected country (it is suggested that you select a country that you are familiar with). 2. Form a group(s) based on a common selected country to which you would like to market Qld or NSW tourism. 3. In your group, from the list of individual ideas, identify two (2) distinct marketing or promotional activities that you would like to run in your selected country. 4. Develop a Marketing plan, including costings, suitability and viability for these events which should also address ethical, legal and safety issues. 5. Discuss with your trainer your progress to date and seek advice on future directions. 6. Report on a scenario where both of these events have occurred. 7. Produce an evaluation tool for each event (e.g. survey, questionnaire). 8. Make an oral presentation on the events including recommendations for changes or improvements for future events. 9. At various times during the presentation your trainer will engage with your group and complete the observation checklist to fulfil specific requirements. The Observation Checklist, located at the front of this assessment document, list the tasks the trainer will be observing during the presentation. 10. Each group member will need to lodge a copy of the report, the presentation, and the evaluation tool individually. ILSC Business School BSBMKG416 Assessment V2.0518 4 Process Step 1 – Access a marketing plan for a specific international target market For this assignment you will need to work in groups and address either the NSW or QLD governments’ tourism marketing strategy out to the year 2020 Step 2 - Select appropriate marketing activities Once you have accessed the marketing plan specific to your selected international target market, you will need to seek clarification about the marketing plan prior to commencing other activities. (Trainer will use observation checklist) The first section of the report should include the following: 1. Summarise the following: The State’s overall international marketing plan and strategy The specific international marketing goals and objectives The international target market 2. Identify and document a minimum of six (6) marketing activities for the target market. 3. From this analysis, select the two (2) most appropriate marketing activities for the product/service for the specific region. Seek assistance and approval from your trainer in selecting the most appropriate marketing activities. 4. Document the selected marketing activities with costs and rationale. Explain how your choice of marketing activities meets the marketing objectives, cultural, ethical and legal considerations, viability and cost requirements. ILSC Business School BSBMKG416 Assessment V2.0518 5 Step 3 – Implementing international marketing activities Now that appropriate marketing activities for a specific region have been selected, it’s time to create an action plan for implementing the two (2) selected marketing activities. The second section of the report should include the following: 1. Prioritise and document chosen marketing activities. 2. Determine and document the resources needed for implementation. 3. Identify all legal, ethical, cultural and safety requirements that must be observed for implementing the marketing activities. 4. Determine and document who will be involved in the marketing activities and what roles and responsibilities they will have to ensure a successful self-managed team. 5. Document an Activity Brief you would give people involved in the marketing activities. 6. Create an action plan on how your team will implemented the established promotional activities in accordance with marketing objectives and budgetary requirements. 7. Create a tool (survey/questionnaire) that will monitor and evaluate the effectiveness of the marketing activities. Step 4 - Monitor and review marketing performance. (Trainer to provide some thoughts and suggestions on how the events were conducted so that this feedback can be incorporated into the report and presentation.) The third section of your report should include the following: 1. Monitor and document progress against performance targets. 2. Identify and record any over-performance against targets. List any trends the over-performance might indicate. Recommend new marketing targets. 3. From your research, analyse and identify any potential new business opportunities. ILSC Business School BSBMKG416 Assessment V2.0518 6 It is not a requirement to produce new information. Summarizing the main the points of the report and showing a clear understanding of the unit. Each member of the group needs to contribute to the presentation. References and Information sources: - General http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix- strategies-and-tactics http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan- template https://www.business.gov.au/info/plan-and-start/templates-and-tools/marketing-plan-template-and-guide http://cultbranding.com/ceo/52-types-of-marketing-strategies/ New South Wales http://www.destinationnsw.com.au/tourism/facts-and-figures/international-markets/international-market-factsheets Queensland http://teq.queensland.com/research-and-insights/source-market-research/international-market-snapshots ILSC uses a 3rd party plagiarism checker Upload your report, presentation and evaluation form with this completed assessment on Moodle. Step 5 – The report is summarised and presented to the class using PowerPoint/ Prezi or similar http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan-template http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan-template https://www.business.gov.au/info/plan-and-start/templates-and-tools/marketing-plan-template-and-guide http://cultbranding.com/ceo/52-types-of-marketing-strategies/ http://www.destinationnsw.com.au/tourism/facts-and-figures/international-markets/international-market-factsheets https://teq.queensland.com/research-and-insights/international-research/international-market-snapshots STUDENT IDRow1: First Name: Last Name: Check Box1: Off Check Box2: Off Check Box3: Off Check Box4: Off Check Box5: Off Check Box6: Off Check Box7: Off Check Box8: Off Check Box9: Off BSBMKG416 – Market goods and services internationally Student Assessment Guide - Report SCENARIO In this assessment you need to write a Promotional Activities Plan to promote Queensland OR New South Wales tourism to a foreign market (country). You need to choose between QLD and NSW, choose one foreign country (or region, if appropriate), and then write a report planning activities to promote the tourism of the state to the identified market. The proposed activities need to be culturally appropriate for the selected region. REPORT There are different ways to write the report, and you can read the instructions and processes explained on the assessment to understand what is required. The structure below was created based on the sections listed by the assessment, and covers all required topics. You can use it as a template to write the report. You can also use the Marketing Plan Template and Guide available in Moodle to support your writing. SECTION 1 – SELECTING THE ACITIVITIES