You are writing a book on how to evaluate performance evaluation for a company. Respond to the following in a minimum of 175 words: Think about some of the influences and measures of company...

Performance evaluation for a company
Think about some of the influences and measures of company performance that you read about this week.
In this discussion we will try to discuss on the company Nike. It is a multinational American brand famous for manufacturing and designing of footwear and apparel. It is public company and trades its shares on the NYSE. Presently the price per share of the company is $137.49 as of 22nd March, 2021. The net income of the company as on May 2020 was $25390 million.
The influences of Nike were observed in the Consumer Direct Acceleration Program where it aims for digital transformation for enhancing the long term growth and profits. Through this program the senior leadership was changed to reduce the costs (Matthew Johnston, 2021).
It also donated $1 million for education, job, workforce training and housing and community development for the blacks soon after incarceration (Nike 2021).
Explain the use of return on assets (ROA) and the price-to-earnings (PE) ratio in evaluating the performance of a...