You are working with the campus agency and got a request to create a social media campaign to reach alumni for your university. The impact the agency wants to make is to increase its reputation among...

You are working with the campus agency and got a request to create a social media campaign to reach alumni for your university. The impact the agency wants to make is to increase its reputation among this audience group. By using the AMEC interactive framework, identify what objectives you want to set forth (communication), and what inputs, activities, outputs, outtakes, outcomes, and impact you want for your social media campaign