You are working on the social media team for Marvel’s Guardians of the Galaxy brand account, and the question comes up whether or not to invest in social media monitoring and social media listening....

You are working on the social media team for Marvel’s Guardians of the Galaxy brand account, and the question comes up whether or not to invest in social media monitoring and social media listening. Do you invest in both, or just one? Provide your recommendation and rationale for your decision with three points.