You are volunteering for the Salvation Army, and you have been tasked by your supervisor to create a social media campaign to raise funds during the holidays. However, your supervisor’s boss does not...

You are volunteering for the Salvation Army, and you have been tasked by your supervisor to create a social media campaign to raise funds during the holidays. However, your supervisor’s boss does not feel social media could help out in this area. Write why you feel social media is beneficial for nonprofits and outline a strategic social media plan you could propose for this fund-raising campaign.