You are to select 1 business that does not already have a Web site and develop an Internet strategy for it. Most large corporations already have Web sites, so you may have to think of something on a...

Running Head: Internet Strategy of Bliss Bakery    1
Internet Strategy of Bliss Bakery        8
INTERNET STRATEGY FOR BLISS BAKERY
Table of Contents
Introduction    3
Appropriate Internet Business Model for Bliss Bakery    3
Benefits from a Website    4
Using the Internet in Other Ways    5
Functional Specification for the Use of Web and Internet    5
Technological Specifications for Implementation    6
Conclusion    6
References    8
Introduction
    In this era of digitization and increased use of internet, it has become essential for small scale businesses to make their presence being felt on internet and gain an edge over the competition existing in the industry. This will not only help these small-scale businesses to distinguish themselves from competitors but will also help these businesses to sell their products and services to the customers especially to the modern-day customers, who rely heavily on the internet to know about the products and services that businesses offer. Here, we shall discuss about the internet strategy of the Bliss Bakery, which is a small-scale bakery shop in Los Angeles, USA.
Appropriate Internet Business Model for Bliss Bakery
    The company must follow the business to customer business model for creating a website for their business. Bliss Bakery should focus on the business to customer business model as this model would assist this bakery shop to sell its products directly to the end users. In addition to this, as Bliss Bakery is a small-scale business, following the business to customer model would not require extensive investment on the marketing strategies and plans. Selling the products directly to the consumers will help the business gain more profit margins (Bocken & Short, 2016). The transactions will be conducted directly between the owners of the bakery and the costumers who prefer to buy the products from this particular bakery. Following this model shall also assist the business in analysing the choices and preferences of the customers based on the activities they shall perform while they visit the website of the bakery.
    Based on the insights gained from the available information Bliss Bakery would be able to provide its customers with better customer services by directly communicating with them. This will help to satisfy the customers in a better manner. Additionally, this model shall help in the expansion of the business as the website shall provide the business with an opportunity to reach a larger number of potential customers. Furthermore, lower initial cost of investment and better business administration shall be facilitated through business to consumer model while developing the website for this business.
Benefits from a Website
    Websites have been acting as source of information for the modern-day customers, who depend highly on...