You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six weeks, you have collected data and research to...

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International economics
Executive summary
For this particular assignment I am assumed to be the Managing Director of a U.S. - a global company for a brand new item or service that will begin one week from now. In the course of recent weeks, I have gathered information and exploration to help me with successful launching of the product into one unfamiliar market outside of the United States and for this I have selected Japan (a place where this product have the potential to grow). I have also assumed that my launch will consist of opening of one of the foreign office with marketing, staffing as well as financial needs.
Table of Contents
Executive summary    2
Overview of the firm    4
Description of the service/product    4
Creating the host country environment utilising 2 business procedures such as SWOT and PESTLE    5
Creating an overall business strategy for the new venture    9
Creating a marketing strategy for the new venture (including social media)    10
Creating a financial strategy for the new venture    10
Creating human resource strategies for the new venture    12
Applying corporate social responsibility action for the for the new venture    13
References    14
Overview of the firm
The name of the company that I intend to propose is Skinlove.
The company that is considered for this task is the skincare firm and the major products of the firm will consist of the following cream, moisturiser, face pack for all types of skin which will work wonders for the skin as it will help to improve the skin by getting rid of the skin-related diseases that will further make the skin soft, supply and shiny. The main competitors of this firm will be Natural Aqua gel cure, Biore, Shiseido as well as Labo. Furthermore, this firm will also try to be the niche player in the business of the speciality skincare, focusing on the skin diseases that most of the skincare companies do not address. Skinlove will also have unique distribution procedures resulting in high profitability and lower distributing costs. On the other hand, this firm will also establish a network in terms of the strategic alliances with a manufacturer in the Japan who has the capability of ascending from the laboratory to the commercial scale as well as manufacturing the products as per the quality specifications.
Description of the service/product
The present product of the firm will consist of the following:
The items offered will be a lotion, cream, and face pack for the skin, which will help dispose of skin infections and make the skin gleam and supple. Putting these types of products into the skin will be assisting an individual in terms of addressing themselves unhesitatingly in the society. Skin problems are the area of main concern for a lot of people across the globe. The products of this new venture will be targeting the people of the Japan who are fighting with their skin problems (Collinson, Narula & Rugman, 2016).
Lotions face pack and cream- these two products will be revitalising the dry skin of the Japanese people and will avoid the irritation and the itchiness. Furthermore, the main ingredients of the these products will be micro droplets of petroleum jelly, glycerine, apple cider vinegar, fatty acids, central octanoate as well as betaine. As it is believed that the above-mentioned ingredients will be an excellent source for moisturising and repairing the skin’s natural barriers. The following will be some of the most noteworthy benefits after using the products: It is clinically proven that using these products will be healing the skin within 15-30 days (however, in some of the cases it may take more time to heal the skin depending upon the skin condition), it will also help to heal the stubborn dry patches, the lotion and the creams will be for the individuals in Japan with sensitive skin, most importantly this lotion have the non-greasy formulation that has the fast absorbing formula for providing the surface of the skin soft texture (Buckley et al., 2018). On the other hand, the face packs will provide solution for fighting with the skin problem such as acne, rash, irritation, etc.
All of the products are cruelty free and strictly derived from Mother Nature that will make it quite appealing among the people in Japan.
Creating the host country environment utilising 2 business procedures such as SWOT and PESTLE
SWOT analysis of Japan
    Strengths-
· Japan is a country that is known for the highly-skilled employees. Most of the people hold the tertiary educational degrees in this country. The experienced Japanese are extremely committed toward delivering tasks excellently that is assigned to them.
· The education system of the country is of good quality with excellent instructive systems which will be helping uninterruptedly in building the economy (Cantwell, 2017).
· Japan is considered to be the world class leader in the cosmetic products. Therefore, it is quite evident that this host country will be quite beneficial for setting up skincare business
· Famous country for being efficient in terms of managing complicated and large systems effectively
    Weakness
· Overpopulation in some of the main cities such as Tokyo
· Aging population and it can be one of the biggest drawback for this business as these people
· Japan also have significant gap in the business operations
· Natural calamities are also quite common in this country such as frequent earthquakes, tsunamis, floods etc. that disrupts the business operations
· The productivity rate is extremely low as an outcome of the low community of the working...