You are the manager of Activ8 Sports in Cleveland, Ohio. Activ8 Sports, a regional chain of 19 athletic equipment stores, has headquarters in Detroit. This morning you received a call from a vice...


You are the manager of Activ8 Sports in Cleveland, Ohio. Activ8 Sports, a regional chain of 19 athletic equipment stores, has headquarters in Detroit. This morning you received a call from a vice president of the company. The corporate office's social media specialist was doing the usual daily search on Twitter, Yelp, Facebook, etc., for customer comments about Activ8 Sports. She discovered that several of the salespeople at the Cleveland location were using Twitter to make derogatory comments about a coach at a local high school. The coach, a regular and frequent customer at the store, sometimes appears abrupt and aggressive with the salespeople. The vice president directed you to "fix this Twitter thing immediately" and implied your job was at risk You decide to reprimand each of the salespeople in question. You will also issue a memo for their file as an official warning with a reminder of the corporate policy that proscribes discuss-ing company business in public, including social media.





May 06, 2022
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