You are the CEO of a midsize, technology software company in Saudi Arabia and want to take your company global and offer your software worldwide. You will need to open offices in nations around the...

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You are the CEO of a midsize, technology software company in Saudi Arabia and want to take your company global and offer your software worldwide. You will need to open offices in nations around the world.
Would you not open offices in nations with high political and legal risks and just focus on a nation with low political and legal risks to opening a new location? What are the pros and cons for each strategy
?



Embed course material concepts, principles, and theories, which require supporting citations, along with at least two scholarly peer-reviewed references in supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.


Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate. Post your initial response early and check back often to continue the discussion.


Be sure to support your statements with logic and argument, citing all sources referenced. Post your initial response early and check back often to continue the discussion. Be sure to respond to your peers’ posts as well.




Post from the instructor:


Hello colleagues -


As I was reading your initial posts, I started thinking of the economic concept known as the "risk-return tradeoff", which could be quite applicable in this discussion! Essentially, there is a positive association between risk and returns - activities with higher risks should typically generate higher returns in order for investors to be interested in undertaking them.


You may want to take a look at this collection of articles on risk andreturns:https://www.econlib.org/library/Topics/College/riskandreturn.html







Answered Same DayFeb 12, 2021

Answer To: You are the CEO of a midsize, technology software company in Saudi Arabia and want to take your...

Steve answered on Feb 13 2021
160 Votes
4
STRATEGIES OF DOMINATING THE GLOBAL MARKET
STRATEGIES OF DOMINATING THE GLOBAL MARKET
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STRATEGIE
S OF DOMINATING THE GLOBAL MARKET
As the CEO of the technology software company in Saudi Arabia, I will ensure the necessary actions are undertaken in order to take the company globally. First and foremost is choosing the best marketing strategies that will enable the company to dominate the market. The basic strategies of marketing involved in the marketing mix include; the product which refers to the goods and services given by the company to the customers, the price of the specific product or service given by the company, the place where the products are available in order to reach the targeted customers and finally the promotion which involves the advertisement of the product or service characteristics and benefits with the aim of convincing the customer to buy the service or the product (Burns et al., 2014).
There are factors that must be considered by the company before putting a branch in a specific nation such as the political environment of the country. This is because the condition of politics in any nation directly impacts the growth of the business to a higher degree. Generally, the condition of politics is impacted by the belief system of the government, the degree and nature of administration, the security of national politics, reasoning, association of politics, the approach of military and protection, the pictures of the nation...
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