Criteria 1:
Introduction
(2 marks)
|
85 to 100 %
Demonstrates comprehensive and insightful knowledge of the business with an in-depth introduction and the problems clearly outlined in terms of where the business is in regard to its industry. |
75 to 84 %
Demonstrates mostly comprehensive and insightful knowledge of the business. The website is well referenced. |
65 to 74 %
Demonstrates some knowledge of the business with the problems mostly outlined. |
50 to 64 %
Basic knowledge of the business demonstrated with the assignment information given but no extra information included. |
0 to 49 %
Little or no knowledge of the business with the website not referred to or consulted. Does not introduce the business or fails to explain the business and its problems. |
Criteria 2:
Problem definition and business intelligence required
(2 marks)
|
85 to 100 %
Each problem and the business intelligence/statistics required are described and explained with references where appropriate to literature. |
75 to 84 %
Each problem and the business intelligence/statistics required are mostly explained with some references where appropriate to literature. |
65 to 74 %
Demonstrates some knowledge of the problems and the business intelligence/statistics required. With minimal references to literature. |
50 to 64 %
Basic knowledge of the business questions and the statistics used are outlined with some explanation as to why these were used. |
0 to 49 %
Little information concerning the report questions and the statistics used to answer them. The analyses are outlined but no explanations given. |
Criteria 3:
Visualisations of the descriptive statistics
(5 marks)
|
85 to 100 %
Demonstrates comprehensive and insightful knowledge of data visualizations with each type being appropriate for the type of data. |
75 to 84 %
Demonstrates mostly comprehensive and insightful knowledge of data visualizations with minimal errors or some variables missing. |
65 to 74 %
Demonstrates some knowledge of data visualizations with several errors or variables missing. |
50 to 64 %
Basic knowledge of data visualizations shown, what is shown is not appropriate or here are errors or variables missing. |
0 to 49 %
Little or no knowledge of data visualizations. If anything is shown it has errors, is inappropriate or is missing information or variables. |
Criteria 4:
Results of the selected analytics methods and technical analysis
(20 marks)
|
Demonstrates comprehensive and insightful knowledge of the use of business analytic tools to answer the report questions and others identified in the data set. Use of statistical terminology is extensive and correct. The level of interpretation of the statistics meets professional standards of the discipline with no errors in interpretation and/or presentation. |
Demonstrates mostly comprehensive and insightful knowledge of the use of business analytic tools to answer the report questions and others identified in the data set. Use of statistical terminology is extensive and largely correct. The level of interpretation of the statistics mostly meets professional standards of the discipline with little errors in interpretation and/or presentation. |
Demonstrates some knowledge of the use of business analytic tools to answer the report questions. Use of statistical terminology mostly correct. The level of interpretation of the statistics meets standards but some errors in interpretation or presentation. |
Basic knowledge of the use of business analytic tools to answer the report questions. Use of statistical terminology fairly correct. The level of interpretation of the statistics meets standards but some errors in interpretation or presentation. |
Little or no knowledge of the use of business analytic tools to answer the report questions. Use of statistical terminology inconsistent and not correct. The level of interpretation of the statistics fails in terms of presentation and interpretation. |