You are an IMC Manager of a company or starting a company. Write an IntegratedMarketing Communication Plan (IMC) of 2000 – 2500 words maximum not includingreferences.Develop and write an alternative...

You are an IMC Manager of a company or starting a company. Write an IntegratedMarketing Communication Plan (IMC) of 2000 – 2500 words maximum not includingreferences.Develop and write an alternative IMC plan that involves the company you currently work foror the company you want to start up. You must address the following in your IMC plan.1. Brief background, of company its products/services and its marketing objectives.2. Information on the target audience segment analysis.3. Develop at least 3-5 communication (advertising) objectives – such as developingbrand awareness, promoting product/services and company knowledge, influenceinterests or consumer attitudes, developing, the product’s image or influencing thepurchase intentions.4. Choose one of the alternative styles of creative advertising and justify yourcommunication objectives ethical issues.5. Develop a media plan – select the media vehicle(s) you will use to achieve yourobjectives and creative strategy. Justify your use of specific media based on howcommunicates with your target market.6. Provide details of its evaluations/how will you measure IMC plan effectiveness.Skills This is an individual assessment (no groups). Be creative You are IMC Manager and your report should be professionally presented