You are a store owner in downtown Terrapin. You have noticed that your business has fallen 20 percent since the city began a new, tougher approach to controlling parking in the downtown core. If...

You are a store owner in downtown Terrapin. You have noticed that your business has fallen 20 percent since the city began a new, tougher approach to controlling parking in the downtown core. If business falls any more, you could be out of business. Write a persuasive AIDA letter to the city council explaining why the city should relax its parking regulations.