You are a social media manager for a local school system. Some of your colleagues have been watching some larger brands be creative with their writing style, embracing a “snarky” approach. What are...

You are a social media manager for a local school system. Some of your colleagues have been watching some larger brands be creative with their writing style, embracing a “snarky” approach. What are some benefits and challenges you would want to identify in this writing style for your client?