Written Report 1 - Event Profile Due date: 5pm August 2nd, 2013 (Week 5) ASSESSMENT Weighting: 20% 1 Length: 1,000 words Objectives This assessment item relates to the course learning outcomes....

Objectives

This assessment item relates to the course learning outcomes.

Purpose

The purpose of this assignment is to develop the research and writing skills involved in successful report presentations. It also aims to develop your awareness of the event phenomena and approaches to event planning and marketing.

Background to the assessment task

Select a local community event that is known to you, or for which you can conveniently gather information regarding its nature, its origins and history, its promotion, development trends, target markets/audiences. While your focus must be on a local community event, your choice of the type of event is entirely open. The event may be a one-off, annual, biannual etc. Some possible choices include, but are not limited to:

• Sporting events and carnivals of various kinds


• Cultural events of various kinds including special exhibitions, theatre performances, concerts,


• Eisteddfods and the like


• Festivals, carnivals, displays, fetes, markets


• Agricultural shows and exhibitions


• Religious events


• Conferences

Depending upon your choice of event as the focus of this investigation you may need to carry out informal interviews with event organisers to gather some of the required information. If this is the case, please be sure that you establish a suitable time with your informants, and follow a professional approach when conducting interviews.

NOTEthat the term ‘report’ is used in a general sense for this assessment piece in which it is expected that the paper will include an appropriate system of subheadings, including an Introduction and Conclusion. This report will follow a ‘formal’ report structure, it is expected that it will include:

• A title page.


• A table of contents.


• Use of appropriate subheadings around which you are able to organize your content and discussion.


• Use of relevant references to support your discussion. Note that the references consulted must include more than the set textbook and the course study guide. It is expected that aMINIMUM of SIXacademic references (hard copy and/or electronic sources) will be used throughout the paper. References must be correctly acknowledged using the required author/date system of in-text referencing.


• A Reference List correctly arranged in alphabetical order by author surname.


• An Appendix of relevant materials to which you refer in the main body of the paper.

It is advisable to work on these progressively throughout the Term.

Assessment task

Having made your event selection, your task is to compile a report that provides an overview of the event that you will be investigating. You will provide a more comprehensive overview of this event in written report 2.

Length: 1,000 words (minimum 6 references).

Structure

• Introduction.


• Literature review related to the importance of the type of event you have selected.


• A profile of the selected event, its organisation, its nature, location and timing.


• Provide a brief history of the event’s development trends and patterns over time.


• Describe the structure of the organisation responsible for organising and running the event.


• Identify the main market segment(s)/audiences of the event and analyse their characteristics.


• Conclusion.


• You are required to follow the word count specification of 1,000 words total. Content beyond the maximum word limit (more than 10% over) willnotbe considered in the grading process.


• Your writing needs to demonstrate critical thinking regarding the assessment task, reference to wider academic literature and the incorporation of an analytical discussion including theories, theoretical frameworks and conceptual models.
  
  
  
  • You should submit your assignment online through the submission link in Moodle.
  
  
  • The event industry frequently requires the presentation of detailed but concise information. This assessment item provides the opportunity for you to develop your skills in identifying and presenting pertinent information in a concise and tightly written fashion. At the same time you need to demonstrate clarity and flow to your response. As such, a brief introduction and conclusion are still expected.
  
  
  • You are expected to consultat least six (6)scholarly sources of information to support your answer. The sources consulted may reflect a variety of 'styles', for example journal articles, government publications, textbooks (including edited texts) and even internet sources, newspapers and trade magazines (the latter sources should be carefully evaluated for quality and reliability). When you draw on specific information from a source this must be acknowledged in-text. In-text citations are not part of the word count.
  
  
  • You are advised to consult the CQUReferencingwebsitefor the correct referencing and citation technique, particularly the ‘Guide to styles’ for Harvard (author-date).
    
    
    
    • The reference list should be in alphabetical order and provide the bibliographic details of all citations used.
    
    
    • You are to provide a synopsis or abstract. The synopsis or abstract should be no more than 200 words in length. This isnotincluded in the word count.
    
    
    • The report should be neatly and professionally presented. A complete reference list is required at the end the assignment. Appropriate subheadings may be used.
    
    
    • You may wish to supplement some aspects of the paper with reference to items that may be placed in an Appendix. All appendix items should be clearly labelled and attached after the reference list. Generally, appendix items should be used sparingly. It is essential that ALL documentation is adequately referenced and that statements/ideas be supported by reference to wider reading.
    
    
    
    
  
  
  
  

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