Write for a few minutes, analyzing your potential readers: What might my potential readers already know about the concept or the field of study to which it applies? What kinds of examples or...

Write for a few minutes, analyzing your potential readers: What might my potential readers already know about the concept or the field of study to which it applies? What kinds of examples or information could I provide that readers will find new, useful, interesting, or amusing? How might I clarify misconceptions or faulty assumptions? What kinds of sources will my readers find credible?