Write brief (500-word) reactions on the following questions:
a Why did Marshall McLuhan describe radio as a ‘hot’ medium? How is it intrinsically dierent to the ‘cool’ medium of television?
b Why does radio have a disproportionately large impact in developing countries? Include a relevant country as a case study.
c Why and how is Australia’s ‘public broadcaster’, the ABC, intrinsically dierent from commercial radio networks?
d Examine the rise and importance of community radio in Australia. What was the philosophy behind the development of community radio, and has it changed in any ways since its inception?
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