Write an essay of approximately 750 words on the advertisement which you have chosen. Your thesis statement should relate directly to the reasons why you think your advertisement is successful (or:...

Ad Review: HCL (Technology that
touches lives)
YouTube link to access the video of the advertisement:
http://www.youtube.com/watch?v=Y7_qsHUZ_oQ
HCL technologies is a software service provider and outsourcing corporation in the gigantic in
the information technology space. The company holds a prominent spot among the top software
service providers and hence the ad is expected to carry some technical and business credentials
to be established. The following review aims to analyze the ad in the objective light with respect
to the business potential and brand value of the company.
The ad features the software professionals in the chief characters. The ad has portrayed the
software professionals in a very bad light as it shows them to be self-serving individuals who
have life at their disposal
The whole audacity of the ad is taken to new altitudes at the conclusion when there is an HCL
trademarked chopper coming up to take the fellow overseas. This is a pretentious way to portray
a certain profession when in reality it is not a great achievement to be a software engineer. The
ad...