Write a Rhetorical Analysis of a Super Bowl Advertisement from Superbowl LIV (2020). *******MY CHOCE OF ADVERTISEMENT FROM THE SUPERBOWL 2020 COMMERCIALS IS: --- MISSY ELLIOT & H.E.R. PEPSI ZERO...

Super bowl is the biggest platform for the companies to launch their product and gain undivided attention of more than 90 million viewers all at once. Pepsi Zero Ad in 2020 Super bowl commercial was very powerful in addressing the audience with their product and how is it better than Coke. A 60 seconds plot with a catchy rap and song blended with a clever tag line.
Purpose - With Missy Elliot & H.E.R. Pepsi Zero commercial the brand introduces its zero sugar variation that has gained traction among people especially drinker averse to drink labeled diet. With this ad, Pepsi aims to accelerate their diet segment and communicate the difference from their rival Coke. With of Zero Sugar Drink. They are bouncing back with this commercial in which Messy and H.E.R sings and wrap that “They see Red Door and Want to Paint it Black!” which is replacing Coke with Pepsi. Furthermore, objective of this commercial is to provide insight to the new product Zero Coke that contain no artificial coloring and sugar. Ultimate objective of this advertisement is that Pepsi aims to target all the people who are drinking coke by displaying them as crowd that are following herd mentality. They want to persuade customers to break the existing crowd mind-set and welcome their own opinion, individualist traits and value differences.
Audience - Irrespective of the fact that most of the people in the 90 million crowd in the Super bowl consumes soft drinks that is either Pepsi, Coke or Dew etc. the main target for this commercial are people who are conscious about health yet don’t want...