Write a paper about the terrific web marketing tactics used by the 1999's Blair Witch. Briefly introduce the film and then go on to explain the marketing tactics, why they were so successful, and...

Running Head: Marketing tactics                                1
Marketing tactics                                         
Marketing tactics
Table of Contents
Introduction    3
Background    3
Marketing tactics    3
Missing Person Flyers    4
Website    4
Chat room and Message board    5
Trailer and documentary    5
Magazine Ad    5
Successful components    5
Changes in movie marketing    6
Conclusion    7
References    8
Introduction
The movie forever altered how we promote movies in 1999. The movie's "social marketing" was named the finest ever in 2010 by Forbes. This essay draws inspiration from the film's brilliant usage of digital marketing strategies. The backdrop of the film, as well as the strategies utilized and the reasons that contribute to its success will be explored. Also discussed will be how it alters the movie promotion.
Background
Principal filming for The Blair Witch Project only cost $35,000, yet the movie ended up making around $248.6 million at the box office (The Ringer). By utilising the tools and amateur camerawork of the masses, directors Daniel Myrick and Eduardo Sánchez created a new degree of realism. They upgraded the idea of word of mouth to pure virality by extending their storytelling to both web forums and television "documentaries." It was intended for The Blair Witch Project to be a modern urban legend. It was mostly the result of an accident, like many online phenomena.
It was a time when a film's location, characters, and plot lines could take on fresh life in many mediums. The Blair Witch Project is a genuine account of two budding filmmakers who created a film about the fictitious "Blair Witch." They intended to convey the story as a documentary, and independently produced the movie as part of their collective Haxan Films. They created an eight-minute advertising trailer for that idea and showed it to John Pierson, an independent film rep who invested in the project later.
Marketing tactics
One of the greatest stunts in cinema history, the Blair Witch Project generated a lot of talk and excitement when it was released 15 years ago today (The New York Times). Some people, including myself, believe that the Blair Witch Project's marketing effort was the best ever, despite the fact that the movie itself may not have lived up to the hype. Consider it, at the very least, the pinnacle of viral marketing campaigns and a pioneer in making use of the internet.
Three college students who wanted to establish the reality of the Blair Witch produced the movie. Following the film's triumph at the Sundance Film Festival, Artisan Entertainment purchased the rights to it and contributed extra funds for marketing (Site seeker) . Here are the main strategies that enabled the Blair Witch to achieve its astounding achievement.
Missing Person Flyers
Establishing unease among the public was the major goal of the Blair Witch Project's marketing effort. Confusion among potential moviegoers was the goal of every single strategy used. The "student film producers" were the subject of initial rumours made by the Blair Witch crew (Negrea,...