Write a four to five (4-5) page paper in which you: Suggest the key elements of Starbucks’...

Question

Write a four to five (4-5) page paper in which you:

Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture.

Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.

Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture.

Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz.

Use at least two (2) quality academic resources.
Note:
Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the concepts of management related to modern-day work environments.

Analyze the corporate environment, culture, and challenges for managing in a global environment.

Use technology and information resources to research issues in modern management.

Write clearly and concisely about modern management using proper writing mechanics.

005_1teka5o-gab11jq5.docx

Robert · Accepted Answer

Running Head: STARBUCKS  1
Starbucks 
Student‟s Name 
Course Name
University Name 
Date 
STARBUCKS  2
Starbucks 
Introduction 
Starbucks is one of the most popular international chain of coffee, with its corporate 
office in Seattle. The company operates globally with 16635 stores in about 49 countries. The 
company has more than 61 outlets in Australia, they focus on strong marketing strategy, 
excellent customer service and differentiated products with which the company has set itself 
differently with the other brands.  
Starbucks being into coffee business focuses on high quality of coffee beans which the 
company purchases from different coffee producing nations. The company sells cold beverages 
which are available in different flavors. Starbucks sells fresh creamed beverages, rich brewed 
beverages, Irish and Italian style beverages, and Ice blended beverages along with variety of food 
items to company the beverages. Starbucks also sells a selection of premium tea, coffee beans 
accompanied by accessories which are related to beverages.  
Organizational culture of Starbucks 
Organizational culture is one of the most important aspects of the organization which 
helps in fostering development and change in the organization. It is the base of the organization 
which highly affects the behavior of the employees in the organization. The organizational 
culture can build positive behavior in an employee as well as negative behavior.  It can be said 
that the growth of the organization highly depends on the organizational culture. 
The company has a strong focus on the organizational culture, it focuses on building a 
strong competitive environment which focus on innovation and growth of the company. With 
this kind of organizational culture the company is able to motivate the employees and push them 
STARBUCKS  3
to achieve the targets and goals of the company, they foster creativity and innovation by adopting 
an open and fun environment. 
Innovative offerings 
Starbucks believes in innovation and differentiation. The company focuses in creating 
significant investment so as to increase the customer experience. Starbucks focuses on enhancing 
the visit of its customers, by providing them quality products, friendly environment, extra 
ordinary service, store ambiance. One of the customer defined the Starbucks Experience one cup 
at a time, every day. 
The company follows the policy of innovation. With the changing trends in the taste and 
preference of the consumers, the company should focus on selling fast food and other items as 
well which includes sandwiches, pastas, muffins, and other food,

Write a four to five (4-5) page paper in which you: Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with...

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