Write a contingency plan for a company ( I have taken the company name FLIPCART). You must compare and contrast the organization's Business Continuity Plan with an industry standard guideline. You...

FLIPKART CONTINGENCY PLAN
FLIPKART CONTINGENCY PLAN
Student’s name
Name of the Institute
FLIPKART CONTINGENCY PLAN
Introduction
In this era of globalization, organizations are looking for stability. Therefore, it is critical that
organizations should have a contingency plan in place. The contingency plan not only provides business
continuity to organizations but it also helps to plan for future. The contingency plan can be extremely
useful for organizations in the time of crises. The crises could be internal or external in nature. For
example, the organizations can have a contingency plan to manage the mass exodus of employees
(internal factor) or the organization could have a contingency plan to manage the company in tough
economic factors (external factor).
The objective of this paper is to discuss the contingency plan for Flipkart. The company, Flipkart
is an Indian e-commerce giant that was established in the year 2007. The company, Flipkart has a direct
competition with Amazon (Gemunden & Kock, 2014). The contingency planning is relatively more
difficult for the organizations operating in the e-commerce sector due to ever-changing environment of e-
commerce segment.
The paper would discuss the contingency plan for the external environment of economic factors
and financial crises. This is an actual or ideal scenario for Flipkart as the company is under lot of pressure
to cut the costs and reduces the losses.
Analysis
Flipkart is into business for close to 10 years now. However, the company is not yet profitable.
The future prospects of the company appear to be good and this is one of the reasons that it has high
market valuation. However, the...