Write a 1,500-word (+/- 10%) essay to answer the following question: Value Co-creation is premised on the notion that the firm is no longer the sole arbiter of value as consumers take increasingly...

Write a 1,500-word (+/- 10%) essay to answer the following question:

Value Co-creation is premised on the notion that the firm is no longer the sole arbiter of value as consumers take increasingly active roles in the creation of their own value. To what extent is this ability to co-create value dependent on Digital Technologies?