WrapItUp- Case Study Discussion Question(Continuous assessment): What are the strengths and weaknesses of the ShareIt program? What modifications would you make to improve the effectiveness of ShreIt?...

TITLE OF THE ASSIGNMENT
CASE STUDY OF SHAREIT PROGRAM
Table of Contents
About WrapItUp    3
1. Strengths and Weaknesses of the ShareIt Program    3
2. Modifications to Improve Effectiveness of ShareIt Program    4
References    5
About WrapItUp
WrapItUp is a food restaurant, which serves healthy and nutritious food in the form of sandwiches, salads and special diet, such as, raw food and fresh fruits for desserts, to its customers, through its 30 outlets having presence in Northern and Southern California and the metro areas of Seattle (WA), Portland (OR) and Phoenix (AZ). The brand has its reputation built and positioning done amongst those consumer groups having high income and those, who are willing to pay higher price for being served with healthy, fresh and nutritious food (Sasser Jr & Shelton, 2011)
The advantage that customers get through the product of this brand is that they serve the healthy food in a takeaway manner and is a very good option for those people who are diet conscious and also willing to save their time and efforts into buying the healthier option for themselves with a little higher price paid for it. Further, ShareIt, which is a profit sharing program, was introduced by the HR...