Working on team project to release new green phone. MOTO Green2. MBA Project. I need help with the following . Ican provide additional information Section 8. Marketing Metrics and Financials –...

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Working on team project to release new green phone. MOTO Green2. MBA Project. I need help with the following . Ican provide additional information



Section 8. Marketing Metrics and Financials
– estimate, calculate and prepare: a-e


a.Estimated Sales Forecast


B.Expected Profit Margin


b.Market Share and Market Penetration forecast


c.Marketing budget


d.Break-even Analysis



Answered Same DayDec 22, 2021

Answer To: Working on team project to release new green phone. MOTO Green2. MBA Project. I need help with the...

Robert answered on Dec 22 2021
121 Votes
Marketing metrics and Financials
Sales Forecast
Over the next three years, Motorola Mobility intends to push the new MOTO Green2, and eventually re
lease a third generation phone as we continue to increase the positive aspects of the phone Motorola (2013). Reviewing the estimated, tentative sales for the next three years will give our company a roadmap in which we should follow. The forecast will assist in the marketing aspect; production number of the finished product; and how long of a period before the third generation should be launched. The information consists of the following:
· Sales Category: Product in which Motorola is selling
· Number of Units: Number of units we expect to sell
· Unit Price: The price per item
· Total Sales: Automatic totaling of sales revenue for the month
· Monthly Total/Annual Total: Annual Sales
The selling price of the product will be $250.
Considering the forecasted sales, we project that the sales of the company is expected to increase in the future, the sales of the company will be fluctuating and the company is expected to sell about 5800 units in Jan’ 2016 which will give the $1450000.

Expected Profit Margin
Profit margin helps in telling the profitability of the company which will be in the terms of net income that the company will earn after considering its expenses over the sales. Assuming the variable cost of goods sold will be $125 and the fixed cost of the company will be $175000.
With these expenses the...
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