Word length: 750 words Instructions: 1. Students should obtain a copy of the Business Model Canvas...

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Word length: 750 words Instructions: 1. Students should obtain a copy of the Business Model Canvas created by Osterwalder, A and Pigneur, Y (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley and Sons, Hoboken, p.44. The business model canvas comprises nine building blocks: 1. Customer Segments 2. Value Proposition 3. Revenue Streams 4. Channels 5. Customer Relationships 6. Key Activities 7. Key Resources 8. Key Partners 9. Cost Structure Osterwalder and Pigneur’s Business Model Generation provides a detailed explanation of each of the nine building blocks of the business model canvas. You can also obtain a copy of the business model canvas from these websites: https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/ https://www.strategyzer.com/canvas/business-model-canvas https://canvanizer.com/new/business-model-canvas 2. Students should select a company from any industry and any country in the world and use the business model canvas to design a business model for their chosen company. You will need to undertake independent research on the company to design your business model canvas for your company, with a key focus on the nine building blocks listed above. 3. Students should then write an evaluation of their chosen company’s business model which should identify its strengths and weaknesses and evaluate how and why the chosen company’s business model differs from that of a key competitor in the same industry. Possible examples (you do not have to use these examples). AfterPay contrasted with ZipPay, Netflix contrasted with DisneyPlus, BHP contrasted with Rip Tinto. Ali Baba contrasted with Amazon.

Abhishek · Accepted Answer

COMPARATIVE BUSINESS MODEL CANVAS OF NETFLIX & AMAZON
Table of Contents
Business Model Canvas	3
Customer Segments	3
Value Proposition	3
Revenue Streams	3
Channels	3
Customer Relationships	3
Key Activities	4
Key Resources	4
Key Partners	4
Cost Structure	4
Summary of the Company	4
Strengths and Weaknesses	4
Comparison of Business Model with Key Competitors	5
Bibliography	6
Business Model Canvas
Customer Segments
The highest earning streaming segments can be divided into four geographic categories:
i. United States and Canada earning up to $11.5 billion in 2020
ii. Europe, Middle East and Africa (EMEA) earning approximately $7.8 billion in 2020
iii. Asia-Pacific (APAC) earning about $2.4 billion in 2020
iv. Latin America (LATAM) earning a revenue of $3.2 billion in 2020
At Amazon, all the online e-commerce purchasers are its customer base
Value Proposition
Netflix has added a value to its company by gaining customer confidence based on convenience and affordable films. It had brick and mortar video rental stores in its initial phase. Netflix was also known to offer rental DVDS. Since its online advancement, Netflix is known to offer a wide range of selection at competitive prices. They resort to a subscription-based strategy of “watch-as-much-as-you-like”. 
Amazon is a pioneer of ecommerce and is one the biggest companies in the world with a huge customer base. Amazon’s main USP is its innovative design and breakthrough business concept 
Revenue Streams
The customers who pay the subscription fees generate the main revenue. The source of revenue generation has remained the same even when the company had switched from mail order to streaming. 
At Amazon, the company's biggest earnings are from its subscription-based model. Its different service bases provide revenue, which includes Amazon Prime Service, Music, Prime Video movies as well as online streaming.
Channels
The Netflix website is the main channel. Initially the subscribers were allowed to mail order. In recent times, Netflix allows its subscribers to stream video directly from the website. The mobile app serves as a secondary channel. The TV set top box is other channels.
On the other hand, at Amazon, the channels are its website and mobile application along with other streaming services
Customer Relationships
The customer relationship maintained by both Amazon and Netflix is on a subscription basis.

Word length: 750 words Instructions: 1. Students should obtain a copy of the Business Model Canvas created by Osterwalder, A and Pigneur, Y XXXXXXXXXXBusiness Model Generation: A Handbook for...

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